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From Michael Herndon <>
Subject Proposal Stage: PR/Marketing/Branding
Date Fri, 31 Dec 2010 21:26:08 GMT
Even open source need this. Its never something totally the forefront on the
developers mind, but its going to be key in order to build a community.

The main part of marketing to strategically build connections between people
and a product/service so that they associate a particular brand name with a
particular solution. (Kinda like a conditioned response).

Basically there is two products, the actual code base and the community
behind the codebase.

I'm not saying we need ads on google, facebook, but providing good
documentation, a good work environment (making it fun), giving people
straight answers, having constructive dialog, treating others with respect,
staying responsive to the community will help to create a positive
connection in people's mind with and search and community.

Thats something that needs to happen given that people might question its
stability due to going back to incubation, the drop off in commits, etc.

Any ideas, suggestions, comments, are welcome.


Michael Herndon
Senior Developer (

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