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From "Noel J. Bergman" <>
Subject RE: PR issues (was: several messages)
Date Sat, 24 Jul 2004 01:40:31 GMT
Cliff Schmidt wrote:
> Noel J. Bergman wrote:
> I think we should have a policy that any marketing materials
> that refer to an incubating project at Apache must prominently
> mention its incubating status, whether the marketing material
> is a press release or a t-shirt.

Right.  :-)  The approach has been that since these are not official ASF
projects until they leave the Incubator, they are supposed to carry an
incubation notice.  Although we can't anticipate every possible vector by
which people might be exposed to a project, the concept still applies.

With respect to t-shirts, I hadn't heard about anyone wanting to do t-shirts
until recently, and the issue was raised immediately.  That was the catalyst
for making sure that our PRC had a starting set of guidelines.  We can
extend or revise them according to consensus.

> - Does the ASF care whether a company announces plans to open
>   source a technology before proposing to the Incubator, if
>   the company isn't making any claims of where it will be hosted?

I don't believe so, no.  We only want to prevent brand abuse.

> - Is there some timeframe from project acceptance to initial code
>   drop that we would want to establish?  What if the timeline is
>   exceeded, does it require another vote?  My only concern here
>   is that it is quick and easy to throw code over the wall that a
>   company isn't really committed to for the long term.  There's
>   inherently more involved if a company wants to move their
>   internal development of a technology to an open, collaborative
>   community...and continue to be committed to supporting and
>   shipping the work of that community.  So, if a company wants to
>   wait for the proposal to be accepted by the Incubator before
>   doing the work to move their project, we have to realize there
>   will be some time involved.

Appropriate cooperation with Grantors is fine, but we don't want to see
"vapor incubations" or give the perception of such.  Having a Grantor make a
big PR splash about moving a project into the Apache Incubator, and then
having people unable to find it could create a poor impression, and be
counter-productive, both to the project and the Grantor's relationship with
the ASF.

> Having seen the BigCo concerns first hand and also having
> thought a lot about what would benefit the ASF in this area,
> I'm very interested in this sort of discussion.

Oh please, Cliff.  Let's not beat around the bush.  :-)  For quite obvious
reasons you bring a great deal of experience and insight on this issue, all
of which will undoubtedly turn out to be invaluable.  :-)

	--- Noel

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