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From Apache Wiki <wikidi...@apache.org>
Subject [Jdo Wiki] Update of "101010" by 101010
Date Thu, 01 Jul 2010 03:40:35 GMT
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The "101010" page has been changed by 101010.


New page:
In the development of SMEs may be the most difficult. Because the vast majority of them small
or medium size enterprises, though small boat competition in the market turn around, you can
choose to focus on a particular market segment strategy to quickly pay off, but more likely
it is the most disadvantaged position.
    Abandon the product-oriented
    It is understood that more than 80% of China's current development of business enterprises
is still a typical product. Product management and brand management is the biggest difference
between: Product Management is only based on the product's physical features, and brand management
includes not only tangible product of physical function, but also include intangible brand
of product features.
    Although the development of SMEs is to obtain benefits from the products business, the
basis for further development and opportunities, but we can not bound by it, need to quickly
turn into brand management, sales force from the emphasis on products to enter the brand power
stage and the image of the power stage of brand marketing.
    Abandon the profit-maximizing
    Over the years, the business enterprise to accept objective to maximize profits --- so
many textbooks are written. So this sentence correct? In fact, this statement misleading a
lot of business. Enterprises should be concerned about short-term and immediate operation,
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