I've few phoenix tables created from Phoenix itself, they do fine with the Phoenix, however, when I try to scan the data from hbase shell, the binary strings get printed instead of the real values, like the one I can see in the phoenix. 

Also, there are cases when I want to fetch them directly from hbase and work with spark. I guess I'm doing something wrong with the configuration of phoenix, or is this the expected result? 

I'm using phoenix-4.12.0-HBase-1.2 . 

Any reply would be appreciated.