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From Gregory Chase <gch...@pivotal.io>
Subject Re: Notes on branding
Date Fri, 01 Jul 2016 21:30:11 GMT
On Fri, Jul 1, 2016 at 2:16 PM, John D. Ament <johndament@apache.org> wrote:

> On Fri, Jul 1, 2016 at 4:52 PM Greg Chase <gchase@gmail.com> wrote:
>
> >
> >
> > This email encrypted by tiny buttons & fat thumbs, beta voice
> recognition,
> > and autocorrect on my iPhone.
> >
> > > On Jul 1, 2016, at 1:41 PM, John D. Ament <johndament@apache.org>
> wrote:
> > >
> > >> On Fri, Jul 1, 2016 at 4:35 PM Tim Williams <williamstw@gmail.com>
> > wrote:
> > >>
> > >> On Fri, Jul 1, 2016 at 3:05 PM, Marvin Humphrey <
> marvin@rectangular.com
> > >
> > >> wrote:
> > >>> On Fri, Jul 1, 2016 at 9:35 AM, Greg Chase <greg@gregchase.com>
> wrote:
> > >>>
> > >>>> The branding guidelines do not address feedback such as "logo in
> > >> footer" or
> > >>>> "disclaimer is buried deep or below the fold".
> > >>>
> > >>> Incubation disclaimers are intended to be substantive.  They are not
> > CYA
> > >> legal
> > >>> boilerplate that can be are buried in fine print. The intent is to
> > >> communicate
> > >>> (effectively!) to consumers that a project is incubating.
> > >>
> > >> I haven't heard anyone suggesting "CYA" or "buried in fine print"?
> > >> Most sites put notices at the bottom of a page similar to how we put
> > >> our equally important copyright/trademark notices at the bottom of our
> > >> home page.  That, along with having the page saying "(Incubating)" all
> > >> over the place is surely enough of a notice... this "must be above the
> > >> fold" stuff is overreaching and encroaching on the PPMC.  They have
> > >> the disclaimer, let's not overcome our boredom by being helicopter
> > >> parents...
> > >
> > > Please don't interpret the current research being done as saying that
> the
> > > logo/disclaimer has to be above the fold.  There are certain ways I've
> > seen
> > > the disclaimer where its not clear how its used, or what it's related
> to.
> > > I've seen podlings use differing fonts to make it seem unimportant, and
> > > actually think it makes more sense in the footer.
> > >
> > > John
> > >
> > >
> > The observations are listed as "issues" and this is described as a
> > "branding audit", not a "survey."
> >
> > The meaning is clear. It's fine if you choose to redefine as a result of
> > feedback.
> >
>
> Good point.  In my mind I was treating them as findings/observations.
> Reworded the title.
>
> John
>
>
> >
> >
> >
> >
> > >>
> > >> --tim
> > >>
> > >> ---------------------------------------------------------------------
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> > >>
> > >>
> >
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> >
> >
>


Now that is good fodder for a discussion.

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