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From Niclas Hedhman <nic...@hedhman.org>
Subject Re: [DISCUSS] Incubator Logo & Branding
Date Sat, 02 Jul 2016 03:18:24 GMT
Suggestion; If such new Incubator logo is to be incorporated on podling
sites, could it also be standardized to have a "hover popup" containing the
standard text and possibly links to further information (both
Incubator-specific as well as podling-specific)?

Cheers
Niclas

On Sat, Jul 2, 2016 at 10:58 AM, Roman Shaposhnik <roman@shaposhnik.org>
wrote:

> On Fri, Jul 1, 2016 at 7:42 PM, John D. Ament <johndament@apache.org>
> wrote:
> > On Fri, Jul 1, 2016 at 10:23 PM Roman Shaposhnik <roman@shaposhnik.org>
> > wrote:
> >
> >> On Fri, Jul 1, 2016 at 7:06 PM, John D. Ament <johndament@apache.org>
> >> wrote:
> >> > All,
> >> >
> >> > As a follow up to the current discussions happening, I wanted to get
> >> > opinions from the IPMC on whether or not the Incubator logo should be
> >> > included in podling websites.
> >> >
> >> > Take https://wiki.apache.org/incubator/BrandingAuditJune2016 as a
> >> summary
> >> > of podling status.
> >> >
> >> > 29 podlings presently show the Incubator Logo.  1 podling uses a
> custom
> >> > version of the logo.  This means we're just above 50% matching.  The
> >> > branding guide indicates that this is a should, which essentially
> means
> >> > that unless there's some strong reason to not include, it is to be
> >> included
> >> > on the website.
> >> >
> >> > I believe the usage of the Incubator logo comes from including parent
> >> > project logos on sub-project websites, where podlings are essentially
> >> > sub-projects, but I can't find anything confirming this.
> >> >
> >> > If we are to require the logo to be present, we must spell out the
> URL to
> >> > the logo to use.  This may be a variety of logos, include transparency
> >> > effects, with and without borders, but we should guide projects on
> where
> >> to
> >> > find them.
> >>
> >> In general, this is a good idea, but before we all just +1 the heck
> >> out of it, lets
> >> make sure that the intent doesn't penalize the podlings by creating an
> ugly
> >> visual layout for their websites.
> >>
> >
> > Agreed, the discussion will be worthless if its just a series of +1's.
> We
> > can vote when something's been figured out as working.  I suspect that
> will
> > be a rewrite of http://incubator.apache.org/guides/branding.html#logos
>
> Correct.
>
> >> In my view, the best way to think about overall visual layout is along
> the
> >> lines
> >> suggested by Niall in a very much related discussion on Geode:
> >>    http://markmail.org/message/e4p5owz5swmcyb7d
> >>
> >> To quote:
> >> ==============================================================
> >> Going back to the incubator branding issue, I think Geode should
> >> incorporate the
> >> Incubator logo in its banner at the top of the page, with the aim of
> >> replacing it with
> >> one of the Apache feather logos when it graduates to a TLP.
> >> ==============================================================
> >>
> >> I think this is a brilliant way to solve it, but it will require us to
> >> do a bit of graphic design
> >> to dovetail the Incubator artwork into the ASF style. The current logo
> >> clearly doesn't
> >> cut it, but something along the lines of:
> >>     http://incubator.apache.org/images/apache-incubator.png
> >> actually might.
> >>
> >
> > Well, i'm not sure that we're the ones to do the graphic design.  We may
> > want to say that one of the incubator logos needs to be incorporated into
> > your design.  You may want to consider that this logo will be replaced by
> > the ASF feather logo once you graduate to a TLP.
> >
> > I also recall pinging Sally a long while ago about a new incubator logo
> > based on the new feather design.
>
> At this point, I honestly think that we may want to go back and make
> it a priority.
>
> Given the number of podlings in the incubator it is clear to me that
> the incubator
> visual identity should be treated on-par with ASF's visual identity.
> Yes, we're that
> important. We didn't scribble the new ASF's visual identity on a
> napkin -- we actually
> hired professionals. I think we have a pretty strong case for the IPMC
> of the same.
>
> Thanks,
> Roman.
>
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-- 
Niclas Hedhman, Software Developer
http://zest.apache.org - New Energy for Java

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