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From Greg Chase <>
Subject Re: Notes on branding
Date Fri, 01 Jul 2016 20:52:34 GMT

This email encrypted by tiny buttons & fat thumbs, beta voice recognition, and autocorrect
on my iPhone.

> On Jul 1, 2016, at 1:41 PM, John D. Ament <> wrote:
>> On Fri, Jul 1, 2016 at 4:35 PM Tim Williams <> wrote:
>> On Fri, Jul 1, 2016 at 3:05 PM, Marvin Humphrey <>
>> wrote:
>>> On Fri, Jul 1, 2016 at 9:35 AM, Greg Chase <> wrote:
>>>> The branding guidelines do not address feedback such as "logo in
>> footer" or
>>>> "disclaimer is buried deep or below the fold".
>>> Incubation disclaimers are intended to be substantive.  They are not CYA
>> legal
>>> boilerplate that can be are buried in fine print. The intent is to
>> communicate
>>> (effectively!) to consumers that a project is incubating.
>> I haven't heard anyone suggesting "CYA" or "buried in fine print"?
>> Most sites put notices at the bottom of a page similar to how we put
>> our equally important copyright/trademark notices at the bottom of our
>> home page.  That, along with having the page saying "(Incubating)" all
>> over the place is surely enough of a notice... this "must be above the
>> fold" stuff is overreaching and encroaching on the PPMC.  They have
>> the disclaimer, let's not overcome our boredom by being helicopter
>> parents...
> Please don't interpret the current research being done as saying that the
> logo/disclaimer has to be above the fold.  There are certain ways I've seen
> the disclaimer where its not clear how its used, or what it's related to.
> I've seen podlings use differing fonts to make it seem unimportant, and
> actually think it makes more sense in the footer.
> John
The observations are listed as "issues" and this is described as a "branding audit", not a

The meaning is clear. It's fine if you choose to redefine as a result of feedback.

>> --tim
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