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From Alex Harui <>
Subject Re: [VOTE] Graduation of Apache Allura from the Incubator
Date Mon, 17 Mar 2014 20:55:52 GMT

On 3/17/14 1:30 PM, "Rich Bowen" <> wrote:

>On 03/17/2014 01:05 PM, Alex Harui wrote:
>> I'm not a branding expert.  Has the Apache VP of Branding approved the
>> look?  You are correct that the word SourceForge is not on the site,
>>but I
>> thought branding included colors, icons, and layout and the goal is to
>> prevent confusion, and I was definitely confused, but it could just be
>>   There are several Adobe links that take you to SourceForge so maybe
>> experienced that more than others.
>> -Alex
>Sourceforge is the largest and most visible user of Apache Allura
>(incubating). It's not the Allura looks like SourceForge. It's that
>SourceForge looks like Allura.
If our VP of Branding is ok with it, I can't argue.  But for me, the first
impression I get is that Apache is hosting this project at SourceForge.
Yes, the word "SourceForge" doesn't actually exist on that page, but the
colors and layout are as significant to me as the colors and layout of any
major department store.  This may be because most of my visits to
SourceForge are for Adobe projects now hosted on SourceForge like this


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