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From Marvin Humphrey <>
Subject Podling "publicity" guidelines and release announcements
Date Wed, 01 Jun 2011 00:59:28 GMT

I'm confused about when this directive applies:

    Publicity activities

    Podlings MUST coordinate with the Apache Public Relations Committee on all
    publicity activities by a podling.

    The open source space can be difficult to negotiate even for experienced
    professionals. The Apache Public Relations Committee understands this space
    and it is in the best interests of all that they are consulted.

As the Lucy podling prepares to make our inaugural release, we're planning on
sending out notifications to a few places:

    * A few Perl-Mongers regional email lists, e.g. the Portland Perl Mongers.

By my read of that branding policy page, these notifications would seem to
qualify as "publicity activities", and require that we clear our release
announcement with the PRC.  And yet, I don't recall seeing a lot of discussion
about such things on general@incubator.a.o in the last year, while many
product releases have been made.

Searching backwards for "publicity" in the archives, I found a post from Jukka
Zitting about CouchDB's initial Incubator release from 2008 that seems

    On Tue, Jun 24, 2008 at 9:07 PM, Craig L Russell <> wrote:
    On Jun 24, 2008, at 10:52 AM, Noah Slater wrote:
    > > Do I have to run them past someone?
    > >
    > Yes, the PRC at apache dot org needs to approve all announcements.

    Press releases yes, release announcements no. If PRC has the cycles I guess
    they wouldn't mind reviewing also important release announcements, but so far
    I have only seen the PRC asserting oversight over formal press releases. 

Also this, earlier in the thread, from Paul Freemantle:

    You should send the announcement to the mailing list,
    and otherwise its a good idea to list it on some general sites like
    slashdot, infoq, tss, ohloh, etc. But that is all up to you.

In the end, it looks like the CouchDB folks, as represented by Noah Slater,
went to the PRC after all.

My rough takeaway is that because this is Lucy's inaugural release and we're
planning on sending out announcements via some non-Apache venues, we're in a
borderline situation.  Our release resembles a product launch, but it's an
0.1.0 release, not 1.0.0, and we're targeting lower-key channels consumed by
developers rather than IT management.  

My inclination is to just move forward without going to the PRC for now, but
consider requesting PRC review when we e.g. launch a 1.0.0 stable release or
graduate from the Incubator, situations which might justify a more aggressive
marketing campaign.  Does that sound reasonable?


Marvin Humphrey

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