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From Hiram Chirino <>
Subject Re: [PROPOSAL] Propose Howl as an Apache Incubator project
Date Tue, 01 Mar 2011 12:16:18 GMT
I think the Geronimo folks are still actively using the OW2 Howl
project so if you bring in another apache project called the same
think I think it's going to cause confusion for their users.



On Wed, Feb 16, 2011 at 8:31 AM, Shane Curcuru <> wrote:
> At first glance, I don't see a serious risk of conflict with the proposed
> Apache Howl podling and the pre-existing OW2 HOWL project.
> First and most importantly, the two software products sound quite different.
>  I'm presuming this is correct, and that any relevant consumer using HOWL to
> review their server's logs wouldn't be confused by the new release of Howl.
>  If there *is* a conflict with some other software product that *is* similar
> in functionality to what Apache Howl would be, then it would be a problem.
> Separately, OW2's HOWL doesn't seem to be actively maintained, meaning it's
> less likely anyone would confuse the two software products.  Less
> importantly is the point that they call it "HOWL", and we would presumably
> call our future product "Apache Howl".
> Note that this does not mean there aren't potential trademark issues from
> the legal perspective.  Using many English words as a product name is likely
> to be using someone's software trademark somewhere.  But in terms of our
> risk management, it's most important if the use is for a similar kind of
> software, or something that would otherwise lead to consumer confusion.
>  Plus, a key way we differentiate Apache projects is by ensuring their
> primary branding includes the word "Apache".  8-)
> If the IPMC or the potential podling have further trademark related
> questions, please email the trademarks@ (privately archived) mailing list
> for further advice.
> Personally, I don't see how "Howl" applies to big data projects, but, hey,
> my opinion doesn't matter there, and I do like the sound of it.
> And thanks for thinking about the branding up front!
> - Shane Curcuru
>  VP, Brand Management, The Apache Software Foundation
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